Marketing Mix ModelingRebuilt for the AI era.
Fast, easy, actionable. The MMM built for teams that move the market. Set it up yourself, ask in plain language, and act on the answer.
If I cut branded search, how much do I keep selling?
Branded search defends a fifth of your sales. Don't cut it.
Trusted by teams that test, measure, and grow
The questions that makeyour stomach drop
You're accountable for the growth and you want to be scientific about it. It's not for lack of trying. Nothing in the stack was built to answer these.
If I cut top-of-funnel, how much result am I giving up?
What is my branding actually returning?
How do I grow sales 50% this year?
How do I bring CAC down 20%?
Where can I invest more, and where do I pull money out?
“What did the brand campaign actually bring in?”
You know it moved the business. You just can't put a number on it.
None of this is on you. Nothing on your dashboard was built to answer it.
The proprietary MMM engine
Ask whatever you want. Five engines answer.
Five capabilities sit under the product. You ask as much as you want and Purple runs the ones your question needs, crossed with your data, our people and AI. That’s the part no dashboard has.
Five capabilities, one engine
What actually sold?
Attribution · Splits the sale across every touch that earned it
Where does the next real go?
Optimization · Points at the next real you spend
How long until it pays off?
Lag · Spreads one week's spend across the next ten
How far can I push a channel?
Saturation · Finds where the curve flattens
Does branding actually drive sales?
Halo · Traces brand into downstream demand
Together, they are the Proprietary MMM engine, running under every question you ask.
Crossed with
Everything the model doesn't know yet
Our people reading it with yours
Reads the model and explains it
And what drops out
One answer. And the why.
Finally know what your marketing actually drove.
Purple reads every channel together, online and offline, brand and performance, so the number you take to the board is what happened, not what each platform claims for itself.
Book a callPlan the next quarter on the model, not the gut.
See the marginal return of every channel: where it still grows, where it's tapped out. Then forecast the mix before you commit a cent, and take the plan that squeezes more result out of the same budget.
Book a callHow Purple Metrics just becameyour secret weapon
Fast.Actionable.Smart.
Crunch data like a machine.
- Upload spreadsheets as they come — our AI formats, finds and fixes errors, and pre-names every variable.
- Group, ungroup and pause variables yourself — no waiting weeks to config a setup.
- Compare data sets in a sandbox, with 20+ reliability metrics to know how much to trust each number.
- Create new models with a click to compare geographies, metrics and strategies.
Analyze like an investor.
- Ask anything in plain language — Purple's AI consults your data and our knowledge to reach complex conclusions.
- Generate reports and share the knowledge with your teammates, with a copilot that thinks along with you.
- A shelf with your artifacts, reports and Purple articles — your intel always at arm's reach.
Move budget like a scientist.
- Calculate the ideal mix for your investments and understand the best opportunity to increase budget.
- Run agentic Optimize to design scenarios and forecast the results of your media plan.
- Bring Purple Metrics' team along — to plan experiments together and defend your interests with media players.
Purple, and then everyone else.
Not a checklist war. Just what actually changes your quarter.
Full SaaS, inside the stack you already run.
everyone else: a service to brief, or a model you host yourself
Grades its own advice: did the plan pay off?
everyone else: recommends, then moves on
First result in minutes.
everyone else: months per study
A fresh read every week.
everyone else: a one-time study
No new dashboard to learn.
everyone else: needs a specialist to run and read
Brand, not just sales.
everyone else: performance-first
In their wordsWhat teams say about Purple
We've never been able to show how top-funnel investments impact our demand generation, or why it's vital to keep these channels active. With Purple, it's the first time we've had a clear understanding of it all.
Prove top-funnel's worth
Not just a tool
We build this with the people who use it.
Measurement gets better when marketing leads argue it out together. So we teach the method, run the room, and sit with each team on the problem they actually have.
We teach the method
We read the model with your team until they can defend the number on their own.
We meet in person
Roundtables where marketing leads compare notes on what actually moved their business.
We listen team by team
Every problem we hear in the room is a candidate for what we build next.
The next leap starts withthe right question
Bring the one you can't answer today. We'll go through it together: your goal, your data, and what it would take to prove it.